Only a few weeks ago AOL made headlines by purchasing US blog The Huffington Post for $315. At the time, the site’s founder, Arriana Huffington described it as “a merger of visions” that was like like stepping off a fast-moving train and onto a supersonic jet. The purchase was undoubtedly exciting, as it showed the true value of professional, high quality online content.
However, AOL haven’t stopped there. In a clear statement of intent, they have also got Twitter’s Biz Stone to come on board as AOL/HuffPost’s ‘strategic advisor for social impact’. No, VN doesn’t quite know what that means either, but it does show that AOL once again worthy of our attention. If nothing else, having names like Stone and Huffington associated with them gives AOL some much needed street cred, and knowledge of the latest tech trend. At best it could mean that they are once again step up and produce high quality, engaging news content.
Definitely worth watching out for in the months ahead.
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